Job prospects Marketing Consultant - Market Research in New Brunswick

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Explore current and future job prospects for people working as a "marketing consultant - market research" in New Brunswick or across Canada.

Job opportunities in New Brunswick

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in New Brunswick for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• These positions are not only found in firms dedicated to providing these services, but within firms operating in other fields but who choose to deliver these services in-house.
• Roles within this occupation group are diverse and depend on the type of work being carried-out by the hiring company. Verbal and written communications skills are very important, although there is also a need for skills relating to website and app development, graphic design, videography and editing.
• There is a growing emphasis on technology adoption and this is changing the nature of many roles. Companies are increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, digital literacy is becoming increasingly important and those possessing more technically specialised skills (such as search engine optimization, machine learning, etc.) may have a competitive advantage.
• Prospects are greater in the province’s larger urban centres (Fredericton, Moncton and Saint John), where greater concentrations of business services already exist.
• Knowledge of both French and English will be required in certain regions of the province.

Here are some key facts about Professional occupations in advertising, marketing and public relations in New Brunswick:

• Approximately 2,450 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 11%
  • Universities (NAICS 6113): 10%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
  • Provincial and territorial public administration (NAICS 912): 8%
  • Other retail stores (NAICS 44-45, except 445): 7%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 89% compared to 84% for all occupations
  • Part-time workers: 11% compared to 16% for all occupations
• 69% of professional occupations in advertising, marketing and public relations work all year, while 31% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 42 weeks for all occupations.
• 12% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 10% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 32% compared to 52% for all occupations
  • Women: 68% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 11% for all occupations
  • high school diploma or equivalent: 13% compared to 30% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 22% compared to 23% for all occupations
  • bachelor's degree: 45% compared to 16% for all occupations
  • university certificate, degree or diploma above bachelor level: 15% compared to 7% for all occupations

Breakdown by region

Explore job prospects in New Brunswick by economic region.

Source Labour Market Information | Prospects Methodology