Job prospects Digital Marketing Specialist in Alberta

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Explore current and future job prospects for people working as a "digital marketing specialist" in Alberta or across Canada.

Job opportunities in Alberta

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in Alberta for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

The Conference Board of Canada is forecasting Alberta’s real GDP will expand by 2.6% in 2023 before slowing to 1.9% in 2024. Similarly, they are projecting the labour market to cool in late 2023 and into 2024. Higher for longer inflation may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 

Here are some key facts about Professional occupations in advertising, marketing and public relations in Alberta:

• Approximately 20,250 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 18%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%
  • Other retail stores (NAICS 44-45, except 445): 7%
  • Computer systems design services (NAICS 5415): 6%
  • Arts, entertainment and recreation (NAICS 71): 5%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 81% compared to 80% for all occupations
  • Part-time workers: 19% compared to 20% for all occupations
• 66% of professional occupations in advertising, marketing and public relations work all year, while 34% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
• 21% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 15% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 33% compared to 53% for all occupations
  • Women: 67% compared to 47% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 10% for all occupations
  • high school diploma or equivalent: 16% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 21% compared to 19% for all occupations
  • bachelor's degree: 46% compared to 21% for all occupations
  • university certificate, degree or diploma above bachelor level: 11% compared to 9% for all occupations

Breakdown by region

Explore job prospects in Alberta by economic region.

Source Labour Market Information | Prospects Methodology