Job prospects Public Relations Specialist in Saskatchewan

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Explore current and future job prospects for people working as a "public relations specialist" in Saskatchewan or across Canada.

Job opportunities in Saskatchewan

These outlooks were updated on December 11, 2024.

Prospects over the next 3 years

The employment outlook will be good for Professional occupations in advertising, marketing and public relations (NOC 11202) in Saskatchewan for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to several new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• As Saskatchewan aims to diversify its economy beyond traditional resource-based industries, there may be increased demand for marketing and public relations professionals to support new and growing sectors.
• With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

Here are some key facts about Professional occupations in advertising, marketing and public relations in Saskatchewan:

• Approximately 3,150 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 13%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
  • Provincial and territorial public administration (NAICS 912): 8%
  • Other retail stores (NAICS 44-45, except 445): 7%
  • Universities (NAICS 6113): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 87% compared to 81% for all occupations
  • Part-time workers: 13% compared to 19% for all occupations
• 71% of professional occupations in advertising, marketing and public relations work all year, while 28% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 43 weeks for all occupations.
• 12% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 16% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 32% compared to 53% for all occupations
  • Women: 68% compared to 47% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 11% for all occupations
  • high school diploma or equivalent: 18% compared to 33% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 15% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 19% compared to 17% for all occupations
  • bachelor's degree: 47% compared to 18% for all occupations
  • university certificate, degree or diploma above bachelor level: 10% compared to 7% for all occupations

Breakdown by region

Explore job prospects in Saskatchewan by economic region.

Source Labour Market Information | Prospects Methodology