Job prospects Public Relations Agent in Newfoundland and Labrador

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Explore current and future job prospects for people working as a "public relations agent" in Newfoundland and Labrador or across Canada.

Job opportunities in Newfoundland and Labrador

These outlooks were updated on December 11, 2024.

Prospects over the next 3 years

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in Newfoundland and Labrador for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Professional occupations in advertising, marketing and public relations are found in firms dedicated to providing these services, as well as within firms operating in other fields and who choose to deliver these services in-house. Roles within this occupation group are diverse and depend on the type of work being carried-out by the hiring company. Verbal and written communications skills are very important, although there is also a need for skills relating to website and app development, graphic design, videography, and the application of various technologies. There is a growing emphasis on technology adoption, and this is changing the nature of many roles. Companies are increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, digital literacy is becoming increasingly important and those possessing more technically specialised skills (such as search engine optimization, machine learning, etc.) may have a competitive advantage. Prospects are greater in the province's larger centres such as St. John's, where greater concentrations of related services already exist. Employment can be short-term, contract-driven, and volatile at times, depending on business conditions and government spending.

Here are some key facts about Professional occupations in advertising, marketing and public relations in Newfoundland and Labrador:

• Approximately 900 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Universities (NAICS 6113): 13%
  • Computer systems design services (NAICS 5415): 12%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 12%
  • Other retail stores (NAICS 44-45, except 445): 10%
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 10%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 88% compared to 83% for all occupations
  • Part-time workers: 12% compared to 17% for all occupations
• 64% of professional occupations in advertising, marketing and public relations work all year, while 36% work only part of the year, compared to 56% and 43% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 40 weeks for all occupations.
• 17% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 8% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 34% compared to 51% for all occupations
  • Women: 66% compared to 49% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 11% for all occupations
  • high school diploma or equivalent: 19% compared to 27% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 17% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 15% compared to 23% for all occupations
  • bachelor's degree: 47% compared to 14% for all occupations
  • university certificate, degree or diploma above bachelor level: 16% compared to 7% for all occupations

Breakdown by region

Explore job prospects in Newfoundland and Labrador by economic region.

Source Labour Market Information | Prospects Methodology