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marketing director
Title posted on ZipRecruiter - Sales and Marketing Director
Posted on December 21, 2024 by Employer details Matachica Resort Belize
Job details
<h3>Job Description</h3><div>Job Description<div><p>About Us</p><p>We proudly operate two luxury eco-resorts in Belize, Central America: Matachica Resort and GaïaRiverlodge. Renowned for delivering exceptional experiential travel and hospitality, our properties strive to exceed guest expectations while championing sustainability, cultural immersion, and authentic connections.</p><p>We are seeking a passionate and experienced Sales and Marketing Director to spearhead efforts in growing revenue, expanding our client base, and strengthening our brand presence globally. This is a high-impact role requiring strategic leadership, hands-on sales execution, and a collaborative approach to marketing.</p><p>The position is primarily weighted towards sales with close oversight of marketing initiatives.</p><p> </p><p>Key Responsibilities</p><p>Strategic Leadership</p><p>? Develop and implement a comprehensive sales and marketing strategy to drive occupancy, increase direct bookings, and strengthen brand recognition.</p><p>? Lead the creation and management of the sales and marketing budget, ensuring alignment with revenue goals.</p><p>? Represent the brand at relevant trade shows and events, while exploring new opportunities to expand presence in the luxury and experiential travel market.</p><p>Sales Execution</p><p>? Drive direct sales efforts with a focus on high-value accounts such as corporate partners, luxury travel agencies, and group booking clients.</p><p>? Build and maintain a robust sales pipeline using CRM systems and analytics tools, ensuring consistent progress toward revenue targets.</p><p>? Cultivate and expand relationships with partners, including corporate travel planners, wholesalers, OTAs, and international tour operators.</p><p>? Handle revenue-driven tasks such as contract negotiation, RFP (Request for Proposal) responses, and managing group and corporate sales accounts.</p><p>? Collaborate with the revenue management team to develop optimal pricing strategies and maximize inventory utilization.</p><p>? Implement targeted sales strategies across multiple channels to drive consistent growth.</p><p> </p><p>Marketing Execution</p><p>? Oversee digital marketing efforts, including social media, SEO, content creation, email campaigns, and paid advertising, ensuring alignment with sales goals.</p><p>? Drive PR campaigns and storytelling that elevate the unique offerings of our properties.</p><p>? Work closely with on-site marketing personnel to ensure local marketing efforts align with overarching strategies.</p><p>Team and Partnership Coordination</p><p>? Mentor and manage the junior marketing coordinator based in Belize, providing guidance and support to achieve team objectives.</p><p>? Collaborate with our many partners, including graphic design agency, web developer, digital marketing agency, and PR professionals, to deliver cohesive and efficient campaigns.</p><p>? Maintain and build upon relationships with trade partners such as wholesalers, travel agents, OTAs, and brand collaborators.</p><p>Performance Metrics and Reporting</p><p>? Conduct regular market and competitor analyses to identify trends and opportunities.</p><p>? Track and analyze key performance indicators such as occupancy rates, ADR, RevPAR, engagement metrics, and revenue growth.</p><p>? Prepare detailed reports and insights for ownership, highlighting successes and areas for improvement.</p><p> </p><p>Who We're Looking For</p><p>Experience and Expertise</p><p>? Minimum 10 years of experience in hospitality sales, with a proven record of exceeding revenue targets and growing brand presence.</p><p>? Expertise in luxury and experiential travel markets, with knowledge of current trends.</p><p>? Significant experience in B2B sales, corporate travel programs, and group sales, including contract negotiations and account management.</p><p>? Financial acumen with experience managing budgets, utilizing revenue management software, and working with PMS systems.<- LocationMontréal, QC
- Workplace information On site
- SalaryNot available
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source ZipRecruiter #34d55fb8
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