marketing specialist

Posted on November 27, 2024 by Employer details Durabuilt Windows and Doors Inc

Job details

*Our values are at the core of everything we do!* * *INNOVATIVE. *Think ahead to stay ahead. * *DRIVER. *Stay hungry and act with urgency. * *OWNERSHIP. *No excuses. 100% accountability. * *CARING. *For employees, partners and community. * *INDIVIDUAL. *We work with great people and expect a lot from them We are one of Western Canada?s largest window and door manufacturers servicing consumers, contractors and retailers. Established in 1988 and headquartered in Edmonton, Alberta, its not just Durabuilt?s innovative manufacturing and design that places us on the list of Canada?s Best Managed Companies - *it?s also our people.* *Objective of this position* Reporting to the Marketing Manager, the Marketing Specialist will work with the internal marketing team and be responsible for the development and execution of the marketing strategy for the company overall. You are a strategic, creative, and agile individual who is willing to go the extra mile to get the job done. You are passionate about both B2B, B2C, and Product Marketing and you have an advanced understanding of brand. Primary responsibilities are to manage the marketing efforts for specific projects, to develop/execute all brand-related work; and work closely with various suppliers (i.e. freelancers, agencies, printers, media, etc.). The individual will implement effective tactics to support the business goals of our four customer segments ? Dealers, Builders, Commercial, and Homeowners. Focus on work such as product branding, brochure/collateral development, showroom conceptualization and execution, vehicle decals and building signage, video storyboarding, product displays, website, strategy, and brand refinement. *Accountabilities* With an emphasis on marketing objectives and deep knowledge of the business, the responsibilities for Marketing Specialist include, but are not limited to: Marketing Plan Development ? Contribute to the overall development of the strategic marketing plan under the leadership of the Marketing Manager. ? Strategize marketing tactics to support our four main customer groups and their subgroups, unique product lines, and brand value/story. ? Develop marketing campaigns and ensure quality control and project adherence to overall business objectives. ? Work directly with Salespeople and leaders in driving marketing activities for select customer groups. ? Meet or exceed expectations for return on objectives and effectively control expenditures. ? Work collaboratively on interdepartmental teams to develop and address business objectives and specific projects/issues. ? Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers. ? Monitor competition and their strategies *Results Driven Performance* ? Execute brand-related marketing projects that support our four main consumer groups. ? Oversee CRM activities. ? Oversee website content updates in Content Management System (e.g., Web Flow) ? Plan and execute branding tactics, including but not limited to showrooms, tradeshows, truck decals, building signage, product displays, literature and collateral, website, lead management, campaigns, advertisements, etc. ?Work with internal teams for event planning, set up, and communications. ? Analyze projects after execution to determine successes and areas of improvement. ? Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers. ? Monitor competitors and their strategies *Partner with Sales Team & Third Parties* ? Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers. ? Nurture relationships through professional, promotional, and social interaction aligned with the corporate culture of being innovative, driven, caring, and showi