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data analyst - informatics and systems
Title posted on Monster - Marketing Data Analyst (PL618)
Posted on November 22, 2024 by Employer details Paralucent
Job details
As a Marketing Data Analyst at Paralucent, you'll play a critical role in analyzing and interpreting data to drive marketing strategies. Your insights will shape our campaigns and enhance our decision-making process. Responsibilities: 1. Data Analysis: a. Develop, execute, and optimize complex SQL and big data queries. b. Retrieve and analyze data using SAS and SQL. c. Synthesize insights from qualitative and quantitative sources. 2. Data Management: a. Export and import marketing data from disparate systems. b. Perform data cleansing and merging functions. c. Ensure data accessibility for stakeholders. 3. Web Analytics: a. Analyze website traffic sources, patterns, and conversion funnels. b. Implement tagging and web analytics code for tracking online properties. 4. Campaign Tracking: a. Define governance for campaign tracking across online channels. b. Collaborate with marketing teams- LocationAndy's Corners, ON
- Workplace information On site
- SalaryNot available
- Starts as soon as possible
- vacancies 1 vacancy
- Source Monster #ewh6c18k
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