Loading, please wait...

sourcing specialist

Title posted on indeed.com - SEO Specialist

Posted on November 01, 2024 by Employer details Douglas Marketing Group LLC

Job details

*Job Title*: SEO Specialist *Reports to*: Digital Director *Location:* Windsor, Ontario Canada *Employment Type:* Full-Time *Salary Range:* $50-$75K *Position Summary:* The SEO Specialist is essential to enhancing DMG?s online visibility and driving organic traffic. This role involves developing and executing SEO strategies, conducting keyword research, and collaborating closely with content, design, and development teams to ensure SEO best practices are seamlessly integrated across all digital touchpoints. The ideal candidate combines analytical skills with a thorough understanding of search algorithms and SEO tools, making informed decisions that elevate our clients' online presence. *Project Coordination:* * Develop and implement SEO strategies that enhance organic rankings and increase conversions. * Manage SEO-related project tasks across teams, ensuring alignment with digital strategies and performance goals. * Conduct technical audits and resolve issues affecting site performance, accessibility, and mobile optimization. * Regularly report on SEO metrics and progress, adjusting strategies based on performance insights. *Duties and Responsibilities:* * Conduct comprehensive keyword research to inform content strategy. * Optimize on-page elements such as meta tags, headers, and image alt texts to improve visibility. * Use tools like SEMrush and Screaming Frog for competitive analysis, identifying keyword opportunities and technical issues. * Develop and maintain a backlink strategy to strengthen domain authority. * Stay updated with SEO best practices and adjust strategies based on new products and key insights from google. * Partner with content and design teams to ensure SEO is embedded in all relevant initiatives. *Skills/Competencies:* * *Analytical Skills*: Ability to interpret data from multiple SEO tools and translate findings into actionable strategies. * *Technical Proficiency*: Familiar with SEMrush, Screaming Frog, Screpy, Google Analytics, and Google Search Console. * *Collaboration*: Proven ability to work effectively with cross-functional teams to implement SEO best practices. * *Adaptability*: Capacity to respond to changes in search engine optimizations, staying current with trends to maintain effective strategies. * *Time Management*: Efficiently manage multiple SEO initiatives, meeting deadlines and performance goals. *Qualifications:* * *Required*: Proven experience as an SEO Specialist, with proficiency in key tools (SEMrush, Screaming Frog, Screpy) and a strong grasp of SEO best practices. * *Preferred*: Certification in SEO or related field and experience in competitive analysis. *Douglas Marketing Group *is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Job Type: Full-time Pay: $50,000.00-$75,000.00 per year Benefits: * Paid time off Schedule: * Monday to Friday Ability to commute/relocate: * Oldcastle, ON N9G 0C5: reliably commute or plan to relocate before starting work (required) Education: * Bachelor's Degree (preferred) Experience: * SEO: 5 years (preferred) Work Location: In person