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marketing specialist
Posted on October 31, 2024 by Employer details CB Realty
Job details
*Job Title: Marketing Specialist* *Overview:*Marketing Specialist will play a pivotal role in enhancing agent performance and company visibility through comprehensive training, social media management, website oversight, event planning, and effective administration. This position demands a proactive, detail-oriented individual with a strong background in real estate marketing, technology, and agent support.*Qualifications:* * *Proven experience in real estate marketing* and agent support with a successful track record of enhancing agent productivity and company visibility. * *Mandatory experience with Coldwell Banker systems*, including CB Ignite, to effectively train and support agents. * Strong proficiency in real estate platforms and tools, including MLS, GeoWarehouse, OREB, and Realtor.ca, to ensure comprehensive agent support and market analysis. * In-depth knowledge of the Ottawa real estate market, including current trends, neighborhood insights, and regulatory requirements, to provide tailored support to agents. * Excellent communication skills, both written and verbal, with the ability to convey complex information clearly and effectively. * Detail-oriented with exceptional organizational abilities, capable of managing multiple projects simultaneously while maintaining a high level of accuracy. * Ability to work independently and collaboratively in a fast-paced environment, demonstrating strong problem-solving skills and adaptability. * Strong understanding of digital marketing strategies, including SEO practices such as keyword research, on-page optimization, content creation (including blog writing and copywriting), link building, and performance analytics, to enhance the company?s online presence and overall marketing effectiveness. * *Experience in developing and implementing training programs for real estate agents*, with a focus on technology adoption and best practices. * Proficient in social media management and online marketing techniques to engage target audiences and promote company initiatives effectively. * Strong networking skills, with the ability to build relationships within the local real estate community and leverage those connections for collaboration and referrals. *Key Responsibilities:Agent Communication:* * Develop and disseminate weekly ?Tip of the Week? communications tailored for real estate agents to enhance their skills and knowledge. * Create and maintain a detailed training calendar for ongoing agent education and skill development. * Produce and distribute the Blue Ribbon monthly commercial newsletter, highlighting relevant market trends and company updates. * Create engaging monthly Ottawa Real Estate Board (OREB) market infographic videos and biweekly market statistics infographic videos to keep agents informed about local market dynamics. * Recognize agents' birthdays and work anniversaries with personalized communications to foster a supportive company culture. * Craft and distribute company-wide messages as required to ensure alignment on strategic initiatives. * Develop and implement agent retention projects that promote a collaborative and encouraging company culture. * Develop weekly scripting for YouTube, LinkedIn, and other social media platforms, including oversight of production and post-production processes. * Execute promotional strategies, including A/B testing of content, to evaluate engagement and effectiveness, while ensuring strategies encompass SEO-focused blog posts, ad campaigns, and budget allocation based on market needs for Agents. *One-on-One Agent Training and Troubleshooting:* * Lead weekly training sessions on the *Coldwell Banker marketing system*, focusing on features such as CB Ignite, lead generation tools, and client management systems. * Troubleshoot equipment and technology issues, ensuring agents have the support they need to succeed. * *Helping Agents to Understanding MLS (Multiple Listing Service):* * *General Overview*: Serve as a comprehensive- LocationOttawa, ON
- Workplace information On site
- Salary$68,000 to $74,500YEAR annually
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9509394620
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