Discover jobs
Job Search
content marketing specialist
Title posted on indeed.com - Marketing & Content Specialist
Posted on August 26, 2024 by Employer details SkiBig3
Job details
*SkiBig3* is about connecting and sharing all the pieces of a truly Canadian winter ski experience with visitors from around the globe. Grounded by our deep roots in the Canadian Rockies, the experiences we represent are exciting, adventurous, unique and rare. Respecting our unique mountain environment, working collaboratively with a diverse cross-section of individuals, and sharing our passion for Banff National Park is embedded in all that we represent and all that we do. *SkiBig3* is currently recruiting for the full-time, year-round position of Marketing & Content Specialist to join our team. This position is a key part of the SkiBig3 Marketing team with a focus on supporting a wide cross-section of the marketing and communication needs for the organization. The person in this position will be working with SkiBig3 internal departments: Marketing, Sales, Reservations, Admin, Accounting, the SkiBig3 Adventure Hub. Resort partners: Banff Sunshine, Lake Louise Ski Resort, Mt Norquay, and pass partners: Ikon Pass, Mountain Collective. *Duties & Responsibilities Include: * * Website Content * Work with the marketing team to develop a full-funnel approach to website content development. * Oversee website content integration, updates and landing page development * Ensure brand consistency across the site * Establish and maintain SEO strategies * Copy writing and blog content creation, both in-house and with external content creators. * Work with Data Analytics team to monitor and improve website content and conversion opportunities *CRM and Email Marketing * * Maintain a weekly newsletter schedule aligned with marketing promotional deadlines. * Draft weekly newsletters within CRM system. * Draft and schedule seasonal pre-arrival emails. *Collateral Development * * Work with Sales & Marketing team to coordinate sales & marketing collateral needs * Coordinate SWAG & collateral needs for marketing team within budget - planning, ordering, inventory control * Coordinate production of SkiBig3 perk awards (eg Trifecta Challenge), and maintain inventory/distribution to the SkiBig3 Adventure Hub. * Assistance with the development of signage needs for the SkiBig3 Adventure Hub and other parts of the organization as required. * Assist with the development of collateral materials in conjunction with Sales promotions, trade shows, and travel trade partners. *Content Development * * Assist with the develop content calendar * Write blogs, emails and website copy as required to support external communications and promotions * Recruit and manage relationships with external content creators including contracting, operational logistics, and project management. *Community Initiatives / Communications* * Oversee community activations including sales promotions at the SkiBig3 Adventure Hub, Banff & Lake Louise Tourism and SkiBig3 activations and events for external audiences. * Support internal communication requirements ? may include writing, posting, sharing and process documentation. * Oversee community promotion of local FAMS and resort community days. * Liase with media and our agency to develop FAM strategy and schedule * Oversee community initiatives, outreach and partnerships as related to Diversity, Equity and Inclusion. * Participate in the SkiBig3 SEAC committee on behalf of the marketing department. * Coordinate development and activation of prize packages for SkiBig3 contests * Assist with responding to questions and guest feedback as required. *Experience Required:* * Strong content writing skills, with the ability to develop brand consistent content for multiple channels * Experience working within CSS systems: WordPress and/or Tailwind * Project management experience * Strong verbal and written communication skills * Experience with SEO and CRM strategies and Google Analytics preferred * Curiosity in marketing strategy and best practices. * Bachelor?s degree in marketing or communications * Min. 3 years? experience in tourism r- LocationBanff, AB
- Workplace information On site
- Salary$42,000 to $47,000YEAR annually
- Terms of employment Permanent employmentFull time
- Start date Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9419940054
Important notice: This job posting has been provided by a partner site. Job Bank is not responsible for this content.
Report a problem with this job posting
- Date modified: