manager, marketing
Title posted on indeed.com -
Marketing Manager
Posted on
June 02, 2024
by
Employer details
The Quark Group
Job details
*Who We Are*
The Quark Group was founded in 1977 in Winnipeg, Manitoba. We are the largest privately-owned Canadian retail footwear chain in Western Canada. At Quarks and Urban Trail, we offer high quality name brand footwear and accessories for men and women, bringing the best in quality, selection and fit. We provide leading customer service in Canada?s premium comfort footwear and apparel industry, in a responsible and ethical manner while being a positive force for our communities and corporate family.
The Quark Group currently operates 38 stores across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and New Brunswick.
*The Opportunity*
This newly created position will report to the Vice President. The successful candidate for this position must be an experienced and dynamic Marketing Manager, preferably someone with experience/knowledge in the retail industry. This role is responsible for planning and executing marketing strategies specific to retail environments, aiming to drive sales, enhance brand visibility, and engage customers effectively. The Marketing Manager?s accountability also includes creating, tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
The ideal candidate will have a strong background in marketing for retail chains or retail/hospitality clients in a marketing/advertising agency; be a strategic thinker, and have a proven track record of successful campaign development and execution.
*Supervisory Responsibilities*
* Manage/supervise and collaborate with a marketing team of 2 FTEs (Graphic Designer, Marketing Coordinator) providing direction, guidance and feedback as needed.
* Manage and monitor current and upcoming creative, advertising and promotional campaigns, ensuring staff meet deadlines and complete necessary tasks.
* Consistently exhibit your natural abilities as a people person with excellent interpersonal and management skills.
*Marketing Manager Essential Responsibilities*
* Passion for retail, and a customer-centric mindset.
* Build the foundation and strategy for launching campaigns and advertising packages.
* Ensure accurate budget management of our video and photography costs that are used for websites, TikTok, Instagram, X and other social platforms.
* Manage marketing strategies, overseeing advertising and promotional activities.
* Lead the development and execution around the creation of marketing collateral, including signage, displays and promotional materials.
* Content ideation and copywriting. Generate compelling content ideas and create engaging copy for various marketing materials.
* Deploy successful marketing campaigns and own implementation from ideation to execution.
* Primary point of contact with our marketing agency Metric Marketing, and marketing teams from our various premium national brands, i.e., Birkenstock, Blundstone, Canada Goose, and Merrell.
* Drive bi-weekly meetings with Metric Marketing to review and develop current and future programs and annual project plans.
* In charge of high-level coordination with all 3rd party marketing agencies.
* Development of marketing plans for each store location on a rotating seasonal basis.
* Develop and create new store location advertising package templates that include current and future planning, process development and programming (including radio, billboards, websites, etc.).
* Creative mindset to develop and implement innovative and effective campaign ideas and unique problem-solving approaches.
* Strong understanding of retail operations, merchandising and customer behaviour.
* Excellent strategic thinking and analytical skills.
* Collaborate with the Executive team and other cross-functional groups to create compelling i
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LocationWinnipeg, MB
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Salary$60,000 to $75,000YEAR annually
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9305200692
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