marketing coordinator
Title posted on Jobillico -
Email and Graphics Specialist
Posted on
June 23, 2024
by
Employer details
Lee Valley Tools Ltd. - Laval
Job details
<div> <div><div><div> <div><p><strong>About Lee Valley:</strong></p><p>Since 1978, Lee Valley has recognized that for many, woodworking and gardening are more than just hobbies. Lee Valley Tools enjoys a proud history of providing high-quality woodworking, gardening, hobby, hardware, gift and seasonal merchandise to customers worldwide. We pride ourselves on providing quality products and renowned customer service.</p><p>Lee Valley has been honored with many prestigious awards, including being recognized as one of Canada's Best Managed Companies in 2023 by Deloitte and one of Canada's Best Employers by Forbes in 2018. Additionally, we ranked #1 for In-Store Experience in Ontario by Leger Marketing Inc.</p><p>A position at Lee Valley is more than just a job – we honor the time and dedication that our people give by providing sustained and meaningful employment while striving to provide an environment where learning and development are encouraged.</p><p><strong>Opportunity: </strong></p><p>As the Email and Graphics Specialist, you will be responsible for executing and monitoring Lee Valley’s customer journey email campaigns from development to analysis. You will dive deep into our customer data and learn how to bring even more value to our users through well-timed, targeted and automated emails. With your strong attention to detail, you will ensure all email campaigns are implemented, tested and executed flawlessly.</p><p>In addition, you will have a strong technical tendency with a desire to learn and improve proficiency within our email marketing tool. This role will allow you to leverage both your technical and business-minded personalities when working on marketing initiatives. Not only can you develop and build email campaigns you can work closely with the Digital Graphic Designer to develop beautifully stimulating emails that will be responsive on all devices.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Experience working in a marketing email platform to design and develop email campaigns.</li><li>Ability to segment lists based on behaviors and user-centric attributes to optimize campaigns.</li><li>Support, troubleshoot the development, configuration and testing of our triggered communications based on our customers' journey and their lifecycle.</li><li>Fully immerse yourself in understanding Lee Valley’s business to drive as much revenue from email.</li><li>Own execution of email marketing campaigns from building templates, audiences, deployment, testing/optimization, reporting to drive engagement and conversion</li><li>Review creative briefs to ensure campaigns are delivered on time and within agreed strategy and plan.</li><li>Work with product and marketing stakeholders to ensure email campaigns are aligned with product strategies and user experience.</li><li>Track KPI’s, such as engagement rate, conversion, email metrics, etc. and report the effectiveness of campaigns on a regular basis.</li><li>Leverage user data to derive actionable insights about messaging and segmentation.</li></ul><p><strong>Job Specific Skills:</strong></p><ul><li>Experience building marketing automation campaigns both technically and creatively</li><li>Knowledge of Adobe Creative Suite including InDesign, Photoshop and Illustrator and Bridge software is required</li><li>Comfortable modifying and updating email templates to create new or update existing campaigns.</li><li>Proven success in working with cross-functional teams, such as Creative, Product and Data Analytics</li><li>User-first mindset with strong analytical skills</li><li>Understanding of CRM marketing concepts, strategies, and best practices</li><li>Strong project management skills</li><li>A thoughtful, critical thinker who is resourceful, proactive, and a creative problem solver</li><li>Manages projects, juggle multiple priorities in different stages of completion and work under tight deadlines</li><li>Str
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LocationOttawa, ON
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SalaryNot available
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
Jobillico
#13593003
Advertised until
2024-07-22
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