marketing specialist
Title posted on indeed.com -
Email Marketing Specialist
Posted on
June 03, 2024
by
Employer details
QC Career School (Quality of Course Inc.)
Job details
*Company: QC Career School*
*Company Mission:* QC Career School?s mission is to empower creative individuals to turn their passions into profitable careers. QC provides accessible and flexible online education to help students earn internationally-recognized certifications.
*Role Overview:* We are seeking an experienced and proactive Email Marketing Manager who will be responsible for managing our email accounts, creating monthly promotional campaigns, building and analyzing email automations, and ensuring compliance with GDPR best practices. The ideal candidate is full of ideas and knows how to see them through, from strategy and development to execution and reporting.
*Key Responsibilities:*
*Email Account Management:*
* Oversee and manage all QC email accounts, ensuring consistent branding and tone.
* Ideate, write, execute, and optimize monthly promotional email campaigns to drive engagement and sales.
* Build and maintain email automation workflows to improve customer experience and retention.
*Campaign Creation & Management:*
* Collaborate with the marketing team to develop email content that aligns with overall marketing strategies and goals.
* Create engaging and personalized email templates using best practices in email design and content.
*Analysis & Reporting:*
* Monitor, analyze, and report on email campaign performance, providing insights and recommendations for optimization.
* Conduct A/B testing to continually improve email performance metrics such as open rates, click-through rates, and sale conversions.
*Compliance:*
* Ensure all email marketing activities comply with GDPR and other relevant regulations.
* Maintain an up-to-date understanding of data protection and privacy laws as they relate to email marketing.
*Your Qualifications:*
*Education:*
* A degree in marketing, business, communications, or a related field.
*Experience:*
* 5 years of experience in digital marketing with a significant focus on email marketing and content creation.
* Proven track record of developing and managing large-scale email marketing campaigns that drive engagement and revenue.
*Skills:*
* Proficiency with email marketing and CRM platforms (Brevo experience would be considered an asset)
* Strong analytical skills and experience with email analytics tools
* Excellent copywriting and editing skills
* Basic knowledge of CSS and HTML for email customization and optimization
*Personal Attributes:*
*Communicator:* You?re inquisitive, curious, and highly proficient in both written and verbal communication.
*Executor:* You?re not afraid to jump in, take initiative, and play an active role in writing, launching, monitoring, and improving campaigns.
*Detail-Oriented:* You?re meticulous and methodical, diligently monitoring changes and fixing problems quickly.
*Resourceful:* You take responsibility and enjoy learning independently, finding solutions even when you don't have all the answers.
*Team Player:* You thrive in an environment where you can receive feedback, share ideas, and work collaboratively with a close-knit team.
*Why Work for QC Career School?*
* Hybrid/remote work experience! Candidates located in or able to commute to Ottawa, ON preferred.
* Enjoy a yearly Cost Plus program that includes health, dental, and vision benefits.
* Join a company where each employee has the ability to make a significant impact. We?re constantly innovating and testing new marketing strategies, providing you with plenty of hands-on experience.
* Be part of a thriving business that has been innovating in the distance and online learning sector since 1984. We have over 100,000 happy students and ambitious goals to grow the company in the coming years!
If you are passionate about email marketing and looking for an opportunity to make a tangible impact, we would love to hear from you! Please provide a cover letter with your application.
Job Type: Full-time
Benefits:
* Casual dress
* Dental care
* Extended health care
* Paid time of
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LocationVanier, ON
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SalaryNot available
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9307111152
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